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Chivas Regal expands whiskey range with new blend By DBR Staff Writer
Chivas Regal, a brand owned by French wines and spirits producer Pernod Ricard, has expanded its whiskey range with the introduction of new Chivas Regal Extra in the US.
Alcoholic > Wine > News
Sazerac to expand Taaka vodka brand with two new flavors By DBR Staff Writer
US-based wine company Sazerac is set to expand its Taaka vodka brand with the introduction of two new flavors.
Alcoholic > Wine > News ROK Drinks to expand Bogart's English Gin presence to US By DBR Staff Writer
ROK Drinks, a unit of the UK-based ROK Stars, has entered into a distribution partnership with Southern Wine & Spirits of America.
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Inver House Distillers to ramp up production capacity in UK
By DBR Staff Writer
UK-based whiskey and vodka producer Inver House Distillers is planning to ramp up its production capacity in order to cater to increasing demand in international markets.
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Maxxium to distribute Beam Suntory’s whiskey brands in UK
By DBR Staff Writer
Spirits distributor Maxxium will distribute Beam Suntory’s Scotch and Japanese whiskies across the UK.
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Pernod Ricard launches Yellow Spot Irish whiskey in US
By DBR Staff Writer
Wines and spirits producer Pernod Ricard has launched Yellow Spot in the US which was previously available exclusively in select European countries.
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Rexam to invest £100m in two new beverage can plants in India
By DBR Staff Writer
British beverage can maker Rexam is planning to invest around £100m in the construction of two plants in the Indian states of Andhra Pradesh and Rajasthan.
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Captain Morgan Rum launches three new flavors
By DBR Staff Writer
Captain Morgan Rum, owned by beverage alcohol producer Diageo, will expand its product range with the introduction of three new flavors.
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Winebow Group acquires Purple Feet Wines
By DBR Staff Writer
The Winebow Group, a wine and craft spirits importer in the US, has acquired Purple Feet Wines for an undisclosed amount.
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Copper Cane Wines launches 2013 Chardonnay
By DBR Staff Writer
Copper Cane Wines & Provisions' winemaker and owner Joseph Wagner has released his first white wine -- a 2013 Chardonnay under the Meiomi label.
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Hiram Walker equips Windsor facility with new production line
By DBR Staff Writer
Hiram Walker, a subsidiary of wines and spirits producer Pernod Ricard, has upgraded its facility in Windsor, Ontario, Canada, with the installation of a new production line.
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Eastside Distilling begins launch of master-crafted spirits with Blackheath Beverage in US
By DBR Staff Writer
Eastside Distilling, a producer of master-crafted spirits, has announced that Blackheath Beverage Group is commencing the launch of Eastside's new national sales campaign.
Alcoholic > Wine > News
Drizly expands alcohol delivery to Baltimore
By DBR Staff Writer
Drizly, the technology company powering beer, wine and liquor delivery for consumers and businesses across the US, has expanded to Baltimore, Maryland.
Alcoholic > Wine > News
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990