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Gnarly Head offers limited release wine By DBR Staff Writer
Gnarly Head, producer of bold, sophisticated wines, announces the launch of two seasonally-focused programs, including a limited release wine and holiday-themed selfie app targeted toward wine consumers now through the end of the year.
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JetBlue announces own wine expert, Jon Bonne By DBR Staff Writer
In anticipation of the launch of its new Mint service to San Francisco, JetBlue Airways today announces its very own wine expert, Jon Bonné.
Alcoholic > Wine > News Atsby New York Vermouth launches Reserve Armadillo Cake Vermouth By DBR Staff Writer
Atsby New York Vermouth, America's first East Coast producer of craft vermouth, today announced the launch of its 2-Year Aged, Reserve Armadillo Cake Vermouth, the first Aged Vermouth ever to be released in the United States.
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Fleming's Prime Steakhouse & Wine Bar launches new Fleming's 100
By DBR Staff Writer
Fleming's Prime Steakhouse & Wine Bar announced today the release of its new Fleming's 100®, a selection of 100 wines by the glass, exclusively offered at its 66 locations.
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PLCB to open new Fine Wine & Good Spirits Premium Collection Store in Murrysville
By DBR Staff Writer
The Pennsylvania Liquor Control Board will celebrate the grand opening of a new Fine Wine & Good Spirits Premium Collection Store at 4 p.m. on Thursday, Oct. 16, at the Blue Spruce Shoppes, 109 Blue Spruce Way, Murrysville.
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Kobrand Wine & Spirits adds Tenuta di Biserno to wine portfolio
By DBR Staff Writer
Kobrand Corporation, dynamic home to some of the wine and spirits industry's finest luxury brands, is proud to announce the addition of Tenuta di Biserno, a project by Marchese Lodovico Antinori, to its portfolio of fine wines.
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Treasury Wine tests vine watering technology, increases fermentation capacity
By DBR Staff Writer
Treasury Wine Estates (TWE) is working to reduce climate change impact on its vineyards, by testing new technology to water vines underground, as well as increasing its fermentation capacity.
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Enovation Brands launches Farmers Of Wine
By DBR Staff Writer
Enovation Brands has announced the addition of Farmers of Wine to its Italian wine portfolio.
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Drizly alcohol delivery app expands services with two retailers
By DBR Staff Writer
Drizly, the technology company powering fast, convenient beer, wine and liquor delivery across the United States, today significantly enhanced service in Chicago with the addition of two leading area retailers, Uncorkit and Milk & More.
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Paso Robles Wine Country to establish 11 viticultural areas
By DBR Staff Writer
The Paso Robles Wine Country Alliance in the US will establish 11 new viticultural areas within the greater Paso Robles American Viticultural Area (AVA).
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Wine production in France to surge by 10%
By DBR Staff Writer
Wine production in France is anticipated to grow by 10% this year as the grape harvests in the Bordeaux region have improved over the past two decades.
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Kobrand launches Mullan Road Cellars project for fine wines
By DBR Staff Writer
US-based alcoholic beverage producer Kobrand Corporation has launched a new project Mullan Road Cellars, a move that will increase its fine wine range.
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Kieu Hoang Winery selects new partner for China distribution
By DBR Staff Writer
US-based Kieu Hoang Winery has selected Jianmin Pharmacy, a subsidiary of Guangzhou Pharmaceuticals, as its new distributor in China.
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990