Gallo wines has made the surprising decision to move its UK strategy away from discounting in order to protect profit margins and reinforce the premium values of it core brand and brand extensions. Although this announcement may appear counterintuitive during a recession, it could spark similar moves by rivals in the wine industry.
The health minister of the UK government, Dawn Primarolo, has announced that 125ml wine glasses may be made available on a mandatory basis in bars and restaurants to those consumers who want the choice, as part of an effort to improve the population's health and drinking habits. While this appears to be a positive step, it does not address the cultural root cause of problem drinking.
No items to display.
