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Amazon unveils dedicated wine website

DBR Staff Writer Published 09 November 2012

Amazon, a Washington-based online retailer that also produces consumer electronics, has introduced a new website Amazon Wine (www.amazon.com/wine) exclusively for selling wines.

The new online platform features user friendly shopping tools that allow customers to explore wines with ease, besides giving detailed information about the wines like tasting notes, wine-food pairings and about production from winemakers.

The new wine website will serve as an ideal marketplace for customers to purchase a variety of wines sourced from different wineries such as Hall Wines, J Bookwalter Winery, Pepper Bridge Winery, Torii Mor Winery and other wineries in the country.

Some of the popular wines listed on the website include Francis Ford Coppola Winery 2011 Rosso and Bianco red blend Rosso for $12, Hall 2009 Kathryn Hall Cabernet Sauvignon for $110 and Mark Ryan Winery 2010 Dead Horse Cabernet Sauvignon for $55, among others.

Amazon Marketplace vice president Peter Faricy said they are happy to provide tools and information to customers that will allow them to find a favorite varietal, find suitable pairings and expand their cellars.

"We're thrilled for wineries around the country to share their great collections of wines with our customers through the Amazon Wine Store," Faricy added.

Customers can ship up to six bottles of wine for $9.99. Initially the wines will be shipped to states like California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia, with more states to be added soon to the list.

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