Australian winemaker debuts new red wine at Walgreens Drugstores
Australian winemaker Daryl Groom has launched Colby Red, a new table wine blend produced in partnership with Treasury Wine Estates, in partnership with Walgreens Drugstores.
Colby Red will arrive on the Walgreens store shelves in the coming weeks. Full roll-out to more than 4,500 Walgreens locations is expected during American Heart Month in February.
The 2009 Colby Red is a flavored California cuvee of cabernet sauvignon, zinfandel, shiraz, merlot and petite sirah from select Treasury Wine Estates vineyards. The wine comes at retail at $12.99.
Walgreens merchandising vice president Bryan Pugh said Colby Red will make a great addition to the company's wine selection, and it's an honor to feature a product that stands for quality and supports cardiac research.
Treasury Wine Estates is the parent company of Australian Penfolds, where Groom once served as senior red winemaker.
Walgreens operates 7,655 drugstores in all 50 states, the District of Columbia and Puerto Rico.