Chateau Petrus to form new distribution unit in France
Chateau Petrus, a Bordeaux wine estate located in the Pomerol appellation, is set to form a new distribution unit, which will serve as sole distributor for its wines.
The Pomerol estate was initially owned by the Arnaud family. It was acquired by Madame Loubat in 1925, who partnered with negociant Jean-Pierre Moueix to carry out shrewd management, increased levels of green-harvesting and precise vinification processes.
Moueix became the sole owner of the estate after Loubat's demise in 1961. The Petrus estate is currently managed by Moueix's son Jean-Francois, whereas his brother Christian owns a separate entity, Ets Jean-Pierre Moueix.
Petrus estate has hired Christophe Jacquemin Sablon, who earlier worked as commercial director for Ets Jean-Pierre Moueix, as head of the new distribution unit, which is yet to be named.
Sablon was quoted by decanter.com as saying, "We want to identify where Pétrus will be best to be sold, to ensure that customers are able to get hold of it, and to drink it."
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $0