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Chateau Petrus to form new distribution unit in France

DBR Staff Writer Published 30 April 2013

Chateau Petrus, a Bordeaux wine estate located in the Pomerol appellation, is set to form a new distribution unit, which will serve as sole distributor for its wines.

The Pomerol estate was initially owned by the Arnaud family. It was acquired by Madame Loubat in 1925, who partnered with negociant Jean-Pierre Moueix to carry out shrewd management, increased levels of green-harvesting and precise vinification processes.

Moueix became the sole owner of the estate after Loubat's demise in 1961. The Petrus estate is currently managed by Moueix's son Jean-Francois, whereas his brother Christian owns a separate entity, Ets Jean-Pierre Moueix.

Petrus estate has hired Christophe Jacquemin Sablon, who earlier worked as commercial director for Ets Jean-Pierre Moueix, as head of the new distribution unit, which is yet to be named.

Sablon was quoted by decanter.com as saying, "We want to identify where Pétrus will be best to be sold, to ensure that customers are able to get hold of it, and to drink it."