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Concha y Toro UK goes online to help pubs, bars

DBR Staff Writer Published 15 June 2012

Concha y Toro UK, a distributor of wines from Chile and Argentina to all UK trade sectors, has come up with a new online platform raisingyourbar.co.uk to help pubs and bars in the UK.

The website offers sales and merchandising advice and provides tips and tricks to the licensees to sell more wines. It also helps bar staff recommend, up-sell and manage their wine list profitably, reported Harpers.

Raising Your Bar also features sections like wine tips and short videos. Pubs and bars, that register online and collect the barcodes on outer cases of Concha y Toro wines, can avail the loyalty scheme and win free gifts, rewards and prizes.

Concha y Toro UK trade marketer Faith Knight told the website that wine can be a confusing and daunting topic but not anymore.

"We have designed Raising Your Bar to help make the process of listing, selling and promoting wines in pubs and bars much easier," Knight added.