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Diageo introduces new wine brand Butterfly Kiss

DBR Staff Writer Published 16 November 2012

Diageo Chateau & Estate Wines has released a new wine brand - Butterfly Kiss - with grand opening event ‘Coast to Coast Ladies' Night Out’ for women from New York, Chicago and Los Angeles on 15 November 2012.

The brand consists of four wines - Pinot Grigio, Pink Pinot Grigio, Chardonnay and Moscato.

Pinot Grigio is a delicate, light wine with notes of citrus and ripe pear, whereas Pink Pinot Grigio is a rose-styled wine with flavors of strawberry shortcake and bright citrus.

Chardonnay possesses tropical fruit flavors and notes of vanilla, while Moscato is well-balanced sweet white wine with stone fruit and citrus notes.

Diageo lifestyle wines brand marketing manager Jessica Callahan said Butterfly Kiss embraces those moments of well-deserved 'me' time.

"For women who are juggling work, family and chores, the holiday season makes it even more challenging to fit in time for themselves. With the holidays just around the corner, Butterfly Kiss encourages women to take a moment to unwind and enjoy time with friends while treating themselves to pops of prettiness," Callahan added.

All the proceeds from the sale of Butterfly Kiss wines will be donated to Locks of Love, an organization that provides natural hairpieces from donated hair to children with medical hair loss.

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