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Distell makes Le Domaine sparkling wine available in UK

DBR Staff Writer Published 07 November 2012

Distell, a South Africa-based producer and marketer of spirits, fine wines, ciders and ready-to-drinks (RTDs), has made JC Le Roux Le Domaine wine available in the UK.

The 7.5% ABV Le Domaine is a blend of 80% Sauvignon Blanc grapes and 20% Muscadel.

Distell international marketing manager Sarah Gandy told Harpers that it is an ideal time to launch Le Domaine in the UK as the region is looking for low strength wines and is awaiting Christmas season.

"South African wines are a major player in the sparkling market with the category currently in growth," Gandy added.

"With consumer choice increasingly shifting from Champagne to sparkling wine, we believe that J.C Le Roux Le Domaine is perfectly positioned to benefit from this trend."

The new sparkling wine is available in 750ml bottle at recommended retail price of £8.99.

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