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Fetzer Vineyards incorporates Excelsior Wine collection to portfolio

Published 27 June 2018

Fetzer Vineyards has added the Excelsior Wine Company ("Excelsior") collection to its portfolio, effectively becoming the 12th-largest wine marketer in the US.

Excelsior's multi-origin portfolio includes the Chilean wines of Viña Concha y Toro as well as its Argentine property, Trivento, and the Little Black Dress and Beckon lines from California.

Fetzer Vineyards' Expanded Offerings Encompass Iconic South American Selections

The Excelsior portfolio includes iconic South American wine brands such as Chile's most-acclaimed wine, Don Melchor, and the Marques de Casa Concha, Casillero del Diablo and Frontera labels, and Argentina's Trivento Reserve.

Their addition to Fetzer Vineyards' collection complements the California vintner's leadership in a variety of sectors, including the bourbon barrel-aged and organic categories, in addition to South American wines under the new arrangement. Following the addition of Excelsior's wines, Fetzer Vineyards' portfolio will comprise some 5.2 million cases annually.

Fetzer Vineyards CEO Giancarlo Bianchetti said: "We are thrilled to add this celebrated and diverse portfolio to our growing collection. These wines further enhance the breadth of our offerings, and allow us to deliver a variety of desirable brands - across multiple origins, and in every market segment— for our valued trade partners and wine consumers."

Expanding on a decades-long relationship, Viña Concha y Toro and Banfi Vintners formed Excelsior in 2011 as a sales and marketing venture for the US Excelsior was co-managed by both companies until June 2018, when Viña Concha y Toro committed to fully acquiring Excelsior.

Source: Company Press Release