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Instinct Wines retains ML Capital to develop new wine brand business

DBR Staff Writer Published 30 July 2013

Instinct Wines, a California-based ultra-premium wine brand, has retained ML Capital Group of Arizona for the development of its new premium wine brand business and retail marketing program.

Instinct Wines is the brainchild of operations director Dan Kleck, who previously worked with Kendall-Jackson Wine Estates and has helped many Paso Robles growers in converting their vine yields into bottled wines.

Kleck said Instinct Wines is a newly crafted, ultra-premium brand from Paso Robles, California.

"I have been working with Paso Robles growers for the past 15 years, creating new premium brands, and bringing forth the essence of fruit flavors from this fabulous appellation," Kleck added.

Kleck, along with his team, will look after all the initial procurement and the production of wine at Instinct Wines.

ML Capital Group mainly provides management, financial and strategic consulting services to its client roster. It will help Instinct Wines build effective personnel teams, enhance their sales and marketing strategies, streamline their operations and maximize their profitability.