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invino launches new wine customization platform inclub

DBR Staff Writer Published 08 October 2013

invino, a private sale site for wine owned by US-based Good Company Wines, has launched an advanced wine club - inclub - which uses algorithm-based selections to tailor shipments to individual palates.

The new inclub, which is backed by Palate Guarantee, allows the members to customize the amount, frequency and quality of the wines they receive, and adjust those preferences whenever they wish, the company claims.

Commenting on the launch, inclub co-founder and CEO Tony Westfall said that the company has developed hundreds of meta-data points to create palate settings for each member.

"This is the first and only 100% customized club that has a Palate Guarantee™. It's the wine club for the modern enthusiast: personalized and effortless," added Westfall.

invino and inclub partner with several labels across the world and wines are sourced by a panel of experts, and offered to members at preferred pricing.