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Maison Louis Latour to revitalize Beaujolais region of France

DBR Staff Writer Published 12 December 2012

Maison Louis Latour, a France-based family-run company that produces red and white wines, has taken up the task of revitalizing Beaujolais region in France by taking control of Chateau des Labourons in the region.

The company has also asked other companies to purchase lands and set up new estates in the region.

France-based Henry Fessy Crus Du Beaujolais has recently signed a lease on 18ha of land in Fleurie appellation d'origine contrôlée (AOC), a division of Beaujolais wine region to produce wine and sell under its Henry Fessy label.

Maison Louis Latour president Louis-Fabrice Latour told Harpers that they needed more companies like Fessy to come up with new estates that will generate competition in the region and will ultimately help the region develop.

"Beaujolais has been very fortunate to have had very good vintages since 2009 - that's almost four great vintages in a row. It will come back by the cru," he added.