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New investor group acquires Rotta Winery in California

DBR Staff Writer Published 20 June 2013

A new investor group comprising wine entrepreneur Jason Shorrock, the founding Giubbini family, and a private investor have acquired Rotta Winery of California for an undisclosed amount.

The purchase includes 35-acre estate winery and vineyards, the tasting room and the business, and the winery will now be operated as Rotta Winery LLC.

Located in Templeton, California, Rotta Winery is known as one of the major direct-to-consumer focused wineries in the Paso Robles area.

Established in 1908, the winery produces ultra-premium wines from grapes grown on its 20-acre vineyards containing Cabernet Sauvignon, Cabernet Franc and Zinfandel, and grapes purchased from local growers.

Shorrock, who will serve as managing partner of the new business, said Rotta's distinction as the oldest, continuously operating winery in the Paso Robles, its prime west side location and its heritage attracted them to this opportunity.

"Rotta's reputation for premium quality wines coupled with a history rooted in family traditions offer the authenticity that wine consumers are increasingly looking for in a wine brand," Shorrock added.

"Our focus will be to tell the many stories that have not been told yet, with the goal to make Rotta one of the true thoroughbreds of the AVA."

Rotta Winery owner and winemaker Mike Giubbini, who will work with Shorrock, said the wine business today requires marketing and financial resources that, as a small winery, Rotta was no longer able to afford on its own.

"I believe that Jason Shorrock is the right person to take Rotta to the next level. After building his career at the LVMH Group (Moet Hennessy Louis Vuitton) and discovering the potential of Paso Robles during his stint as General Manager at JUSTIN Vineyards & Winery, Jason has the credentials to successfully lead Rotta into its next era," he added.

Henberger served as exclusive advisor to the Giubbini family in the transaction.