Spanish consumers take wine over indulgence: Report

Increasing desire for indulgence is influencing the Spanish consumers to drink more wine, according to a new analysis from UK-based research firm Canadean – Wines & Spirits.

The report, 'Consumer Trends in the Wine Market in Spain, 2011' observed that nearly 50% consumers have cited this trend to be the driving factor for their overall wine consumption during 2011.

Similar trend was noticed even across all the segments of industry comprising fortified, sparkling and still wines. Among the segments, sparkling wines had seen more than 51% consumers indulging in its consumption.

During 2011, still wine accounted for a significant share of close to 80% in Spanish wine market, leaving behind sparkling and fortified wines.

Still wine has continued its lead over the remaining two segments even in volume terms with significant 89% of share in the industry, according to Canadean.

Spanish consumers, aged about 55 years, have been observed to be consuming more wine compared to other age groups. This category of older consumers represented up to 48% of market value share.

As per the survey, males have reported a marginal lead over females in the wine consumption in Spain during 2011, which was dominated by urban consumers.

From the education level perspective, Canadean's analysis revealed that consumers with higher education held the major share in the year with about 36% over others.

Affluent people in Spain accounted for a remarkable share of up to 60% share in the wine market, which also witnessed moderate spread of share by most of the categories from the busy lives perspective.

Private label brands have shown a notable penetration into the Spanish wine market during the year, with all the segments posting a share ranging between 12 to 18%.

The repot also offers survey-tracked retailer shares by volume by category along with the retailer switching analysis during the second half of the year under review.

Click here for more details of the report.