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Tesco partners with Jamie Oliver to offer three Italian wines

DBR Staff Writer Published 30 July 2013

Tesco, a British multinational grocery and general merchandise retailer, has partnered with chef Jamie Oliver to offer three Italian wines from the Jamie's Italian restaurant group.

The three wines are Jamie's Italian Bianco 2012, Jamie's Italian Rosato 2012 and Jamie's Italian Rosso 2012.

Though the wines were available at 35 Jamie's Italian restaurants since October 2012, they will now be made available at off-trade in 500 Tesco stores throughout the nation.

The wines are supplied to Jamie's by Enotria and are priced at £7.99 per 750ml bottle.

Tesco Italian wine category product development manager Davy Zyw said they are delighted to be able to bring the popular wines from Jamie's Italian restaurants, into their stores.

"The Bianco, Rosato and Rosso have been created to be enjoyed with food, they are deliciously versatile and very easy to enjoy," Zyw added.

"We are excited to be able to help recreate restaurant experiences in our customer's homes."