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Truett-Hurst Winery launches rosé wine inspired by Cirque du Soleil

Published 19 June 2018

Truett-Hurst Winery, in collaboration with the Albertsons Companies family of stores, has launched a new rosé wine inspired by Cirque du Soleil in the US.

Like Cirque du Soleil shows, this Rosé de Provence provides pleasure and celebration, and takes us on an unexpected journey that lives in the moment but lasts in our memories. As a maker of joy, curiosity, and because ordinary just won't do, Cirque du Soleil Rosé inspires people to celebrate the moment, keep life spontaneous, and escape the mundane.

Born out of a partnership between wine innovators Truett-Hurst Winery and Wines That Rock, this Cirque du Soleil Rosé is another example of the innovative and inspiring wine selections that Albertsons Companies stores are best known for. Albertsons Companies will carry the Cirque du Soleil Rosé in banner locations across the United States, including Vons, Safeway, Albertsons, Tom Thumb, Jewel Osco, Randalls, Shaw's, and more.

Cirque du Soleil brand president and chief operating officer Jonathan Tétrault said: “We are pleased to have been presented with such an opportunity by Truett-Hurst for our first wine release with this delightful rosé. At Cirque du Soleil, we embrace those who audaciously want to do, try, see and feel things differently, and this is one of the reasons why we agreed to take on this adventure.”

Truett-Hurst Winery co-founder, president and CEO Phil Hurst said: “We pulled out all the stops and assembled a dream team for this project. From our master winemakers in France, the luxurious glass selected for the bottle, to our collaboration with the Cirque du Soleil team on the elegant label, this project was a dream come true.

“The innovative wine team at Albertsons Companies worked with us closely throughout the project to make sure every detail was perfected, and to ensure this rosé will be the 'go to' wine of the season.”

Albertsons Companies Own Brands president Geoff White said: "We love introducing new products that surprise and delight customers in every aisle of the store. We are excited to have collaborated on this wonderful new rosé wine."

Created in Provence, a South of France area renowned for producing some of the world's most elegant rosé wines, Cirque du Soleil Rosé presents a delicate, pale and shiny pink color with aromas of a beautiful floral range of flavors. This light-bodied wine is supple and fresh with slightly fruity notes leading to a crisp and refreshing finish.

Created in respect of the biodiversity of soil and the mistral wind that keeps the vineyards dry and the skies clear while the grapes are transformed into a joyful experience, Cirque du Soleil Rosé is truly revelry in a bottle. The limited-edition wine is available at Albertsons Companies stores and suggested retail is $19.99. 

Source: Company Press Release