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Wente Family Estates selects Shine United as agency of record for entwine

DBR Staff Writer Published 08 May 2013

Wente Family Estates, a San Francisco-based business with Wente Vineyards, Double Decker, Murrieta’s Well, entwine and Hayes Ranch wineries, has selected Shine United of Wisconsin as agency of record for its entwine wine brand.

The entwine brand, which is developed by Wente Family Estates and Food Network, has a portfolio of four wines - Caberent Sauvignon, Chardonnay, Merlot and Pinot Grigio. These wines pair well with favored foods and are distributed throughout the nation.

Shine will initially work on aspects like brand strategy, creative design to digital and social media for entwine.

Wente Family Estates global sales chief marketing officer and executive vice president Amy Hoopes said the company reviewed many agencies across the country before selecting Shine.

"With an inspiring marketing strategy and creative portfolio, they have the talent and passion to elevate the entwine brand to the next level," Hoopes added.

Shine United founder and account service executive director Curt Hanke said, "When the country's oldest continuously operated family-owned winery, and an award-winning one at that, partners with a culinary powerhouse like the Food Network, delicious things are going to happen."