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WIV Wein expands Pepperi platform deployment across UK and Denmark markets

Published 13 December 2016

Wine distribution firm WIV Wein International has standardized on the Pepperi platform for its UK and Denmark markets.

Pepperi, the mobile B2B commerce platform for brands and wholesalers, announced that WIV Wein International AG, the world's leading group of direct wine-selling companies, has standardized on the Pepperi platform for its UK and Denmark markets.

The expansion to new markets follows WIV's successful implementation and deployment of Pepperi to its 500+ field wine consultants in Germany, and realizing - within six months of deployment - impressive efficiency gains in the form of 70% reduction in order-to-delivery times.

WIV has since deployed the Pepperi mobile commerce solution across its Denmark sales operation, within just 10 weeks of implementation start.

Pepperi equips WIV's field sales force with a mobile sales solution that provides them with all the information they need to better consult their customers, provide better service, and improve customer satisfaction.

This includes product information, promotions, upsell and cross-sell recommendations, customer prior purchases, preferences, and buying patterns.

Orders taken by the wine consultants are transmitted electronically from Pepperi to WIV's regional ERP systems -- SAP ECC 6.0 and Microsoft NAV -- for processing and fulfillment, and payment can be accepted on the spot.

WIV director and direct sales operationsand head David Samuel said: "Above and beyond the tangible productivity gains that we've achieved with Pepperi, we've been able to elevate the buying experience for our 1M+ customers.  

"Today, customers don't simply want to buy a product - they want to consciously experience their purchase. With Pepperi, our wine consultants have the smarts to take this experience out to the customers themselves."

David said: We operate a multi-national sales operation with regional CRM systems supporting the specific needs of each market.

"The proven flexibility and scale of the Pepperi platform to serve our ongoing needs in Germany has given us the full confidence to roll out Pepperi to additional markets, while standardizing processes and systems."

Pepperi CEO Ofer Yourvexel said: "We are seeing an increasing demand from large-scale consumer goods companies - whose demands remain largely unfilled by traditional horizontal CRM systems - for a multi-channel, B2B sales platform, built with the functionality and flexibility that their business requires.

"The successful global deployments of Pepperi by consumer goods enterprises such WIV Wein is evidence of Pepperi's ability to succeed in a vertical market that traditional CRMs have failed to deliver."

Source: Company Press Release